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One Organic Partnership is basically a private enterprise dealing with agriculture based products. The firm has been operating under incubation of Mizoram University Incubation Centre since Dec 2018. It is in the process of incorporation
One Organic Partnership is basically a private enterprise dealing with agriculture based products. The firm has been operating under incubation of Mizoram University Incubation Centre since Dec 2018. It is in the process of incorporation.
At present, the firm is focusing on mainly turmeric products and speciality tea. In recent development, it has successfully processed 500 quintals of fresh turmeric. Turmeric is processed and sold power form only.
One Organic is on the track to compete with Shalimar Turmeric product which is the market leader in Mizoram Market.
Agreement has been made with ‘MizoFed’ to distribute the processed turmeric powder in the market that would compete against Shalimar in terms of pricing and quality. The distribution will start from May 2019.
In the mean time the enterprise is also planning to launch Organic Turmeric Tea in the form of Tea Bags. This will target on the high-end Health Conscious market. This product will mainly position itself as a skincare and health product.
In Speciality tea segment, the firm hired Mr Parag Hatiburua, a Tea Taster (ITMA Faculty) to develop Darzo Handmade as well as Tea Marketing. Product testing is currently going on in the market. Samples are being sent to Prestigious Brands like HUL for use in their tea blend. One Organic proposed to launch its own label ‘One Organic Darzo’ 1st week of June 2019.
This label will be available in 2 variants; one will be only for sale in Mizoram and the other is for export quality which will compete against Lopchu Red targeting high end.
The firm is also developing its own Turmeric Unit from this year in Lengte EPIP. The site is under construction and will be ready by the end of this year. Expected to be in operation from next season.